Analysis of Audience Research and the connections and repetitions between certain genres and their audience.
Submarine -
Richard Ayoade's film 'submarine' was a massive success in the box office, it achieved the highest UK pre-screen figures of any film since its release in 2010, the films cinema showings had increased from being shown in 59 countries to a massive 100.
As you can tell this film was a massive success, here is a breakdown of the rating for the show and the amount of people who watched it and their gender and age
As we see the gender breakdown shows us that the amount of females is practically the same as the amount of males. This may have been because of the films genre or even because of Richard Ayoade's prominent stature in the film industry.
We also see that the age for the people that watched and voted for the film is much higher than expected, which may also be due to the genre or nature of the film as although it is about a teenager, it has some very mature and serious ideologies running throughout the entirety of the film.
I cannot find anything to do with these peoples social class but I believe from watching the film that because of the audience it is aimed at, the film would most probably have been watched by more working-middle class individuals. The film confronts some ideologies to do with a working class lifestyle and that may appeal more to working class citizens, because they can more easily relate to the film and the themes it is presenting.
Easy A -
Will Gluck's film 'Easy A' was a comedic masterpiece and was enjoyed by many people, not just individuals located in the directors target audience. The film tackled the life of everyday students and the dilemmas they face throughout their academic life.
The film 'Easy A' is highly regarded amounts film critics, I myself believe the film was a great representation of how a child's academic life is not as great as schools make them out to be. The facade that schools create is just a front to mask the terrible intentions of some, if not most of the students and even some of the teachers. The film exaggerates the separation between high-school students even though they go through school together.
This gender and age breakdown show us that many more females had given the movie a higher rating, even though less of them have voted on the film, this may be due to the fact that the protagonist of the story is a strong willed females, intending on escaping the confines of school life and making her mark on the way out, We also see from these ratings that more people enjoyed the film that were an age over 18 and above, this may be because people of that age may be able to relate to the film, seeing as they may be going through the exact same thing at the moment.
The target social class of the viewers was spot on with who viewed the movie. The film was aimed at more middle-class individuals and that is exaggerated by the ideologies of the film and the themes that connect the whole movie together.
The perks of being a wallflower -
Stephen Chibsky's 2012 film 'the perks of being a wallflower' is both a literary and cinema masterpiece. The film presents the viewer with some every strong and mature images but it still manages to come across as a film aimed at younger people.
'The perks of being a wallflower' is an amazing film that tackles the ideals of a teenagers life and how difficult and mentally straining it is to grow up and pass that stage into adulthood. The film follows a boy with a mental illness as he attempts to confront his demons. He then meets a girl, who, to her oblivious attitudes, has not realized that the boy has begun to fall deeply in love with her. The boy is sort of a caricature as it represents all teens struggles as they 'come of age'.
As we can see the film was rated slightly higher by females. I would not base this down to any certain detail, except for the fact that females are generally stereotyped as much more sympathetic than males and therefor will care much more for his character but that is just my inference, not solid fact. I can also see that individuals aged 19-29 rated the film much higher. This will be because the target market was selected so that the characters can understand the more mature themes of the film whilst still being able to relate to the characters.
The target social class of the audience is quite frankly a more broad one. I do not believe the film was aimed at any one social class as it can be related to by any individual and does not require a certain social class to be understood and related to. This is a very good idea as a much more diverse audience gets to enjoy the film and that means much more money and profit for the film companies producing this film.
Learning comments:
This task helped us get an insight into the popularity of coming of age films. We looked into depth about the ratings of some films and what aspects of them, like their class or age, would hinder them watching coming of age films. We also found out that females rated coming of age films higher than men did. These women were of all ages from under 18 to over 45. This gives us a clearer understanding of the majority of our potential audience. The critics show that the rating for coming of age films are very high.
We waiting a reasonable amount of time for people to take survey to make it as accurate as possible so the information would be precise which would help us for our opening scene. Overall, we have learnt that the information we gathered from the survey to broaden our understanding of what our target audience looks for in films and try and bring it all together to create something everyone would love. This was a good idea to do this research because it let us get an insight into what my target audience likes and helped me make some initial ideas solid or advise me how to adapt them.